THE PLAYBOOKS
One department at a time.
Problem, cost, solution.
Five short reads that explain what DealerCortex does and what it fixes. Written for the owner and the manager who runs the department. Each one prints clean as a leave-behind.
PLAYBOOK 01 · BUYINGBuying the right cars from your own sold history
Why the lane lies, what a wrong buy really costs, and how a store buys from its own 30-day cohorts with a max bid it can hold to.
PLAYBOOK 02 · PRICINGPricing every car with the exit in viewThe blind price cut, the aged unit nobody noticed, and the ladder that puts a date on every exit.
PLAYBOOK 03 · MARKETINGAd dollars tied to cars, not to a monthly reportWhat the agency report cannot tell you, and what it looks like when spend, traffic and leads sit on the car page.
PLAYBOOK 04 · CRM AND FOLLOW-UPNo lead dies in the darkThe 180 leads nobody called back, the day board with a reason for every call, and the fourteen-day proof.
PLAYBOOK 05 · THE OWNER'S VIEWThe owner sees the whole storeOne set of numbers, the 24-month baseline, the sale-morning email, and the phone that shows what the desk shows.